Olay Engagement Hub
Art Direction | Design
Art Direction | Design
Bespoke branded content and competition hub for the world-wide skincare giant Olay. The aim of this engagement model hub was to drive awareness through media rich content such as video tutorials, polls, fashion based image galleries and expert opinions and reviews.
User data was collected by a series of competitions whilst also using sample give always drive purchase consideration.
User traffic was driven to the hub by utilising the behavioural and contextural targeting technologies of the Associated network of sites. Users visiting the hub were also re-targeted with ads displaying relevant messaging depending on their activity on the hub.
User data was collected by a series of competitions whilst also using sample give always drive purchase consideration.
User traffic was driven to the hub by utilising the behavioural and contextural targeting technologies of the Associated network of sites. Users visiting the hub were also re-targeted with ads displaying relevant messaging depending on their activity on the hub.
