Homepage takeover for campaign on . Creative included a bespoke created overlay ad format designed in Adobe Flash and delivered via the DoubleClick Studio Rich-Media system. This large format Rich-Media format allowed the car to drive from out of the banner at the top of the page and back across the main content area to reveal a large parallax London scene.

The skyline contained some map markers where, on rollover, users could discover some hidden gems of London with the chance to click through to a branded landing page for further information plus a chance to win a fantastic prize.

Click here to view creative