Fiat 500 - 'Everydayfun' Metro.co.uk Homepage Takeover
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Fiat 500 - 'Everydayfun' Metro.co.uk Homepage Takeover
Rich-Media Advertising Design & Delivery
Homepage takeover for Fiat 500 'Everydayfun' campaign on Metro.co.uk. Creative included a bespoke created overlay ad format designed in Adobe Flash and delivered via the DoubleClick Studio Rich-Media system and ran in conjunction with a glossy wrap of the newspaper. 

The large format Overlay Rich-Media format had to replicate the foil scratch and reveal elements of the newspaper wrap as well as bringing some basic attention grabbing animation.

The campaign was used to drive users to a competition landing page where users were able to submit their own 'Everydayfun' stories with the chance of winning some great prizes.

Selected winning entries were dynamically displayed via a Bellyband ad format during the campaign with users subsequently being driven through to the Fiat UK Facebook tab.