L'Oreal Garnier - Ultralift Challenge Campaign
Large format video ad formats
The aim of this campaign was to establish an integrated SOV for the L'Oreal Garnier 'Ultralift Challenge' Campaign on MailOnline.co.uk running in conjunction with TV spots with the main objective of driving traffic to the camapign microsite for sample requests and user feedback.  

This was achieved by launching the TV ad in a large bespoke lightbox, which was fired when the user clicks on the branded in-page video ad format.