This newly rebranded global hotel loyalty program successfully launched
in 9 languages and is used by over 1000 hotels
of the Carlson Family of hotel brands in 70 countries.
My Role: Concept & design and creative direction of all print & digital campaign communication elements. Supervising a client dedicated team of designers and writers.
Program Launch
In-Room magazines
Print & On-line Sweepstakes Promotion
"What would you do with a 100,000 goldpoints?"
Sweepstakes promotion (print & electronic) to boost North American enrollment numbers.
Elite Status "Thank You" gift Mailings
iPod and Garmin GPS give-away to all "Elite Status" goldpoints plus members.
Acquisition
Magazine acquisition ads and direct mail to increase membership enrollment
"Do the Math" Ad Campaign - Email, Print and Microsite
An invitation to compare goldpoints plus' earning structure with the top global, frequent hotel guest programs (Hilton HH, Marriott, Starwood, Priority Club)
Promotional Ads
Magazine ads promoting special member offers.
Promotion Campaign - Email & Print
creative approach: Leaving home on a business trip is a lot easier when you know you are getting something great out of the deal. It lets our members turn the hotel stays they have earned during the busy business travel season into a four-night family vacation anywhere in the world.
e-Zines
Quarterly published e-zines, including specialty partner offers
This series of quarterly e-zines received an IAC award in spring of 2009
e-Template Development
for all promotional emails, e-statements, e-zines and online employee newsletters.
