Plus63 Design Co.'s profileJo Malinis's profileDan Matutina's profile+1

Your Local

Multiple Owners
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Behance.net
your local cafe restaurant Food clock placemat hangout DIY
You are here @ Your Local.
We were approached to create the brand identity of Your Local, a resto that serves Asian comfort food. We wanted the whole identity to be understated, witty and relevant to the what the company and its partners represent.
your local cafe restaurant Food clock placemat hangout DIY
Welcome to Your Local.
Your Local is a place where you'll find a familiar face -- an acquaintance, neighbor, co-workers, or your friends already waiting for you with a table. Say hello to a stranger, you might just make a new friend. And relish the good vibes with a good meal.  

At Your Local, spend the best parts of your day having conversations with friends, exchanging ideas with business and creative collaborators, or just giving that time to yourself immersed in a book or watching the day unfold from your window seat.

It's everything you'd love to find in a nice neighborhood spot. Enjoy newfound charms of the familiar. 

You're always welcome at Your Local.

Copy by Dang Sering
your local cafe restaurant Food clock placemat hangout DIY
You're Always Here. Your Local is your daily stop.
your local cafe restaurant Food clock placemat hangout DIY
Some of the earlier design exploration.
your local cafe restaurant Food clock placemat hangout DIY
your local cafe restaurant Food clock placemat hangout DIY
The logotype. The inverted "A" acts like a pin telling people that this is should be your daily stop.
your local cafe restaurant Food clock placemat hangout DIY
The inverted A. It says "you are here" and @ (at) at the same time. :)
your local cafe restaurant Food clock placemat hangout DIY
A closer look of the different identity materials.
your local cafe restaurant Food clock placemat hangout DIY
The business cards are black & white. It's pressed on the backside.
your local cafe restaurant Food clock placemat hangout DIY
your local cafe restaurant Food clock placemat hangout DIY
Dry seal embosser used for various materials.
your local cafe restaurant Food clock placemat hangout DIY
Dry seal detail.
your local cafe restaurant Food clock placemat hangout DIY
Rubbert Stamps used for correspondence.
your local cafe restaurant Food clock placemat hangout DIY
Blank Postcards and stamps.
your local cafe restaurant Food clock placemat hangout DIY
your local cafe restaurant Food clock placemat hangout DIY
your local cafe restaurant Food clock placemat hangout DIY
Printed postcards with food photographs.
your local cafe restaurant Food clock placemat hangout DIY
The menu. It's understated and basic.
your local cafe restaurant Food clock placemat hangout DIY
The menu clipboard was custom-painted. The menu is black, with white edges.
your local cafe restaurant Food clock placemat hangout DIY
This was the design of the feedback form at the food tasting phase.
your local cafe restaurant Food clock placemat hangout DIY
Graphic application for Social Media images.
your local cafe restaurant Food clock placemat hangout DIY
We made a Custom Logo Wallclock. The apex of the "A" acts like the hourly arm. People can tell time by where the "A" points.
 
This is Your Local time.
your local cafe restaurant Food clock placemat hangout DIY
Arm detail.
your local cafe restaurant Food clock placemat hangout DIY
your local cafe restaurant Food clock placemat hangout DIY
The Wallclock inside the shop. Your Local time is 8:15PM???
your local cafe restaurant Food clock placemat hangout DIY
your local cafe restaurant Food clock placemat hangout DIY
The "placemap" is a placemat with the map of the area. We placed the text "YOU ARE HERE" on the lower right corner instead of the logo. We even listed down the other restaurants, cafes and places of intertests in the area.
your local cafe restaurant Food clock placemat hangout DIY
Table setting.
your local cafe restaurant Food clock placemat hangout DIY
People dining inside.
your local cafe restaurant Food clock placemat hangout DIY
your local cafe restaurant Food clock placemat hangout DIY
The standie signage. The purpose is to put announcements and specials by the restaurant door.
your local cafe restaurant Food clock placemat hangout DIY
Authorized Personnel Only.
your local cafe restaurant Food clock placemat hangout DIY
The understated window sticker. Notice the positions of AM & PM.
your local cafe restaurant Food clock placemat hangout DIY
Proposed bathroom signages. The stickers are already available, but we're waiting approval from building admin.
your local cafe restaurant Food clock placemat hangout DIY
The inverted "A' icon can be used as a graphic element for marketing materials.
your local cafe restaurant Food clock placemat hangout DIY
The shop interiors.
your local cafe restaurant Food clock placemat hangout DIY
your local cafe restaurant Food clock placemat hangout DIY
Hanging magazine holders. We suggested using electrical wires instead of twine/rope.
your local cafe restaurant Food clock placemat hangout DIY
The "sloppy" knot gives it a certain personality that matches well with the overall feel of the shop.
your local cafe restaurant Food clock placemat hangout DIY
Your Local collaborated with Made by Fabrix in Singapore for their apron. They incorporated the Pinverted A on the tag.
your local cafe restaurant Food clock placemat hangout DIY
YOUR TABLE. Our own take on the table reservation sign. The name of the patrons can be written on it.
your local cafe restaurant Food clock placemat hangout DIY
your local cafe restaurant Food clock placemat hangout DIY
Thank you for coming. See you everyday.
YOUR LOCAL
Creative Team
Design: Joanna Malinis, Kitkat Pecson, Bernice De Leon & Dan Matutina
Copy: Dang Sering
Creative Direction: Dan Matutina
Production: Edward Quiambao, Gemsigns.
 

 
your local cafe restaurant Food clock placemat hangout DIY
Your Local
Published:
Plus63 Design Co.'s profileJo Malinis's profileDan Matutina's profile+1
Multiple Owners

Owners

Plus63 Design Co.'s profile
Manila, Philippines
Jo Malinis's profile
Manila, Philippines
Dan Matutina's profile
Manila, Philippines

Credits

Jo Malinis's profile
Kitkat Pecson's profile
Dan Matutina's profile

Project Made For

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Plus63 Design Co.

Your Local

A project we did for a local restaurant here in Manila. We worked on the project from start to finish, from brand consultation up to production. Read More

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Creative Fields

Attribution, Non-commercialAttribution, Non-commercial