Industria wants to shape the way people respond to steel furniture—with an appreciative curiosity to its inherent qualities. Its designers, led by founder Jude Tiotuico, hopes to harness steel's expressive qualities and experiment with its capabilities both as furniture and artistic statement piece. 

Having garnered design awards and restructured its production, Industria Edition is ready to build its brand for a bigger and international audience.
Industria Edition stationery and business cards
Industria highlights the handmade quality of its furniture products—creating an icon for the man behind the metal. It is actively shaping metal—hammering, bending—into interesting pieces inspired by experience and the natural inclination to a quirky imagination. Working with metal, it represents the designer’s tool for expression and imagination in creating pieces for the world.
Brand application on their stationery & business cards
Copper foil stamping and Spot UV on the business cards
Business Cards front and back
Industria Edition booth at the Manila Fair

We art directed the shoot for their catalogue. Here are some pages of the catalogue:
Sample inside page
Sample inside page
Sample inside page
A few of the setting pages. The photographs serve as page breaks and chapter headers. All photos were taken by Miguel Nancianceno.