Sheffield Hallam approached us to see if we’d like to rebrand their Students’ Union. Did we want to see our logo on dance floors, hoodies, burger wrappers and Wine & Cheese eating societies?
Hells yeah.
After a vast amount of thinking, sketching and testing we landed on a lovely little monogram that combined the S, H, S, U perfectly. It was original, usable and fit to adorn Sheffield’s giant tea kettles.
Following a successful launch to over 100 key stakeholders, we then helped the Union promote its biggest calendar date – the Student Elections.
With past voting turnouts slipping, we took a bold approach to the marketing that tackled the problems head on.
We flipped the typical responses to not voting on their head, by simply blanking out a couple of letters and following up the statements with concrete facts on how voting has made a real difference.
The graphics were clean, impactful and mature – something that was appreciated by students used to playful college illustrations and rainbow colour schemes.
The result was an increase in voters, a powerful campaign and a strong path for the new brand.
