We discovered Dig Deep's process is like the ripple effect. They provide communities with access to clean water, toilets and sanitation training which the village elders then pass on to the younger generation and other villages nearby.
Even the impact of their work has huge ripples that spread across the country:
• Less death and illness due to waterborne disease
• For children, less time spent collecting water means more time spent at school
• It leads to higher attainment (especially for girls) which equates to better prospects
• Greater opportunities in education and employment benefit families, the wider community and the nation as a whole
We decided to experiment with water, to see if ripples could form a simple graphic shape for the icon. We designed a simple 'DD' logo and to achieve the most authentic ripple shape, we used a Pyrex dish, faked some ripples and screen-grabbed the best shapes.