EBO
Open Finance
EBO is part of a positive change towards open finance, a platform that aims to empower people with the advantages of open finance, changing finance for the better.
Open finance drops the cost of using ‘banking’ services to almost nothing. As long as a person has a smartphone or computer, they can use Ethereum-based open finance with EBOs suite of tools.
Our goal was to develop a brand aligned with the EBO values of openness and empowerment and the concept of digital tokens, while achieving an exciting, expressive and engaging visual tone that stands out from the competition.
We partnered closely with EBO to develop their strategy, copywriting and brand identity, built upon the "blockchain" concept where different blocks generate more complex blocks, which can be combined, mixed and remixed, in chains or individually, illustrating the ideas of transactions: an open and dynamic system built on generative mechanics, never static, always dynamic.
This generative design system allows the visual identity to feature an endless range of assets for any application, from generative animations to user avatars, layouts, symbols, etc.
The motion system is connected to the concept of transactions, with two or more shapes (EBO blocks) intersecting to create a new, more complex, structure, in a quick succession.
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Studio: OnRepeat Studio
Client: EBO Corp
Insta: @onrepeatstudio
Website visual language
Generative animations
