Defining the new luxury

Concept explorations based around the idea of an hypothetic brand campaign and brand world of an imaginary luxury brand. 

Bold, fearless, rebellious, loud and unapologetic, breaking up with the old aesthetics of luxury and expressing the values of those creative and inspiring people who won't be hammered down, those who don't follow culture but invent it, those who disrupt and create their own world, those who lead the way.

























































Instagram story episodes






Users would be invited to generate their own posters















Launch Event
The New Luxury
869
7,918
22
Published:

The New Luxury

Collaborating with the AKQA Tokyo team, we art directed and designed this brand campaign and brand world as part of a pitch for a new definition Read More
869
7,918
22
Published:

Tools