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    The four-character name GURU becomes a showcase space for inspiration and creativity. Populated by work created by BAFTA Guru's network of ambass… Read More
    The four-character name GURU becomes a showcase space for inspiration and creativity. Populated by work created by BAFTA Guru's network of ambassadors and advocates, the identity is effortlessly applicable to print and digital executions. A flexible identity system that becomes a showcase for inspiration and creativity. A dynamic toolkit that comes to life through the work of BAFTA Guru’s roster of ambassadors and advocates. A system filled with colour, pattern and motion, anchored by a self-dividing grid and endless possibilities and adaptable to any content. Energetic and flexible, the identity defines the BAFTA Guru as an icon for moving art creativity and talent enablement. Read Less
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BAFTA Guru
Identity System


BAFTA Guru is BAFTA's content hub for career starters packed full of inspirational videos, podcasts and interviews, providing a platform for budding talent in TV, Film and Gaming to get advice, inspiration and guidance from those at the very top of those industries. An extensive and excellently curated selection of video interviews with the great and the good await the keen creative on the BAFTA Guru website. And in addition to the expert insight, there are feature articles and listings of job, funding and training opportunities.


Briefing
BAFTA Guru shares BAFTA’s core goal of enabling talent in the moving art industries. Where BAFTA formally ‘endowes accolades’ BAFTA Guru provides advice that propels careers and navigates roadblocks with a playful ‘what if’ attitude.

A task to create consistency evolved into a reimagining of the BAFTA Guru branding. A flexible identity that establishes the brand as a leader in supporting young moving art talent between 18–35 years old in the early stages of their careers in Film, TV and Games.


Problem
How to rebrand a vast platform, consisting by 12 different creative categories, and maintain a cohesive and coherent brand across the platform, while keeping each category distinct and clear from the other categories?


Solution
The four-character name GURU becomes a showcase space for inspiration and creativity. Populated by work created by BAFTA Guru's network of ambassadors and advocates, the identity is effortlessly applicable to print and digital executions.

A flexible identity system that becomes a showcase for inspiration and creativity. A dynamic toolkit that comes to life through the work of BAFTA Guru’s roster of ambassadors and advocates. A system filled with colour, pattern and motion, anchored by a self-dividing grid and endless possibilities and adaptable to any content.

Energetic and flexible, the identity defines the BAFTA Guru as an icon for moving art creativity and talent enablement.













The 4 Learning Stages
Rationale


G . Unconscious Incompetence
U . Conscious Incompetence
R . Unconscious Competence
U . Conscious Competence

























Identity System


























Agency: AKQA London
Art Direction: João Oliveira
Design: João Oliveira
Creative Direction: Paul Ostryzniuk