Divan Boss
Branding, Graphics, Naming, Strategy and positioning, Packaging
A big furniture brand with a big name. The font logo fits into the frontal silhouette of the sofa, has a non-random verbal hierarchy. "DIVAN" is smaller and "BOSS" is larger. Thus, we focus on the status of the person who bought this furniture.
The symbol is always placed as large as possible at every layout space. We emphasize that “DIVAN BOSS” is the one to whom the sofa belongs, we literally declare that the boss cannot be small, the boss is definitely has a big size.
Vladimir Lifanov, creative director
Alena Shulga, designer
Dasha Grekova, designer
Mikhail Lobov, account
Alena Shulga, designer
Dasha Grekova, designer
Mikhail Lobov, account
