Liberte. Naturally fermented drinks
Packaging of the new brand of naturally fermented drinks Liberté for a chain of restaurants Bushe. The brand with a bold name challenges standard sodas by offering a healthy alternative. There are two flavors in the line: "Chamomile-Lemon" with the name "Stay pure!" and "Blue Oolong Tea" under the banner "Stay true!". Graphic communication itself plays up the protest movement brazenly, but not intrusively. Labels work like banners, and ad posters are like a protest street campaign posters.
Born by bushe. Made in Suprematika
Team
Vladimir Lifanov, creative director
Vera Ivanova, designer
Alena Shulga, animation
Elena Ryazantseva, designer
Daria Grekova, animation
Maria Kazakevich, account
Vera Ivanova, designer
Alena Shulga, animation
Elena Ryazantseva, designer
Daria Grekova, animation
Maria Kazakevich, account
