UPS is finally making its first drop that has nothing to do with delivering packages. We launched UPS’s first-ever limited-edition line of apparel and accessories at the most anticipated and influential event in fashion, New York Fashion Week. Designed by Martin’s design department, the line dropped during the biggest and most coveted fashion show, the New York Fashion Week, sponsoring a runway show for In The BLK designers and donating all proceeds in their support.
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UPS x NYFW @ The Martin Agency
Role: Art Direction, Design
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Creative Directors: Gustavo Dorietto, Kevin Ragland, Jeanette Tyson
Concept: Rique Santiago, Deric Nance
Apparel Design Direction: Adriel Nunes, Judd Burnette
Installation/Truck/Posters/Content Design: Rique Santiago
NYFW Pop Up Store: IMG/NYFW
Content Production: Superjoy
