To promote and elevate the Latino community, we asked the artist Luis Pinto to design an art piece that represented what it feels to be a Latino Small Business Owner. The piece that showed community, love, championing, pride and diversity, was the base of a series of executions.
It became a limited edition package (something UPS hasn’t changed for decades), it inspired the little Luchadora spot story, it became a mural in Chicago which is not know as a Latino community city but is Latino strong like any other big city and economy across the country. The mural featured Latino(a) businesses around when you scanned the art.
UPS Proudly Unstoppable @ The Martin Agency
Role: ACD Art Director, Lead Designer
Creative Directors: Kevin Ragland, Jeanette Tyson
Concept: Rique Santiago, Paola Villatoro-Weir
Production Company: Lobo, Muros
Illustration: Luis Pinto