To promote and elevate the Latino community, we asked the artist Luis Pinto to design an art piece that represented what it feels to be a Latino Small Business Owner. The piece that showed community, love, championing, pride and diversity, was the base of a series of executions.
It became a limited edition package (something UPS hasn’t changed for decades), it inspired the little Luchadora spot story, it became a mural in Chicago which is not know as a Latino community city but is Latino strong like any other big city and economy across the country. The mural featured Latino(a) businesses around when you scanned the art.
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UPS Proudly Unstoppable @ The Martin Agency
Role: ACD Art Director, Lead Designer
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Creative Directors: Kevin Ragland, Jeanette Tyson
Concept: Rique Santiago, Paola Villatoro-Weir
Production Company: Lobo, Muros
Illustration: Luis Pinto
