OREO x Lady Gaga @ The Martin Agency
Role: concept, art direction, design direction
Creative Director: Jordi Martinez
Concept: Rique Santiago, Lassiter Stone
Design Direction: Adriel Nunes, Rique Santiago
Digital Production Company: Media Monks
Pack Design: Danilo Silveira (Lady Gaga), Mark Brye (Original Blue Pack)
We brought together 2 of the World's biggest cultural icons: OREO x Lady Gaga. Together we created a limited edition product and an experience to share kindness in an OREO playful way. From designing the pack, the cookies, the experience, the music styles and voice effects, this was a massive collaboration between OREO, Martin, Media Monks and Universal Music. Along with it, we launched Sing It With Oreo, a digital extension where you can record a message that turns into a song to spread kindness and playfulness all around.