Sabra: Welcome to the Unofficial Meal

Unofficial Meal. Everyone has it. Is that moment, between the official meals, where you don’t have rules, time, silverware or judgment. It’s all about togetherness around a healthy snack. We created the Welcome to the Unofficial Meal campaign together with a design language that plays with  flavors and the behavior of this meal.

Credits:
The Martin Agency - Sabra
CD: David Muhlenfeld
Creatives: Henrique Santiago, Anne Marie
Illustrations: Hannah George
My Role: creative concept, art direction, design lead



Tv Spot

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:15s spots for Spreads and Grab n Go products

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Animations for social media videos

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Sabra: Welcome to the Unofficial Meal
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Sabra: Welcome to the Unofficial Meal

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65
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Published:

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