Luxury American shoe company Allen Edmonds wanted a fresh homepage experience in 2020 to showcase new spring product with a modern approach. I also designed a new page to feature sneakers and the benefits to excite existing customers that typically purchase dressier options.
Because of the addition of elements where they could discover more information (such as a plus sign to reveal more information), a result of more time spent on the page occurred when testing.
Sneaker shop page design, mobile
Sneaker shop page design, desktop
mobile version
desktop version
Spring homepage design, mobile
Spring homepage design, desktop
