I recently had the opportunity to create the first annual publication, Happen Magazine, for Venture Café Global along with Editor extraordinaire Allison Babka. We worked hard to bring president Travis Sheridan's vision to life and showcase some of the amazing people changing the world who are a part of the Venture Café community.
In Allison's expert words, Venture Café is a "growing global network of innovators and forward-thinking ecosystems focused on raising or bringing equity and economic mobility to communities. The organization's mission: 'Connecting innovators to make things happen.' Each of the Venture Café locations around the world has its own flavor and uses tenets from the overall brand in its marketing, but until now, there hadn't been a worldwide storytelling initiative to link all of the innovation districts and programming together."
The project has taken up most of 2018, as we had to develop the narrative strategy, design strategy and look and project calendar, plus all of project management due to the many moving parts: story interviews, international timing, asset acquisition, resource review, printer logistics, photo shoots, client relations and so much more. It was a lot of hard work but so rewarding!
The goal with the design for this project was finding a way to incorporate their current branding into the minimalist, modern magazine aesthetic.
I mixed the bright branding colors (currently each city is matched with a color) with plenty of white space and arranged the sections in a rainbow-like sequence for added flow throughout the book. A color tab was also placed at the bottom for accessibility to each section.
The angle of the V in the Venture Café logo was also incorporated to add visual interest and tie the pages together.
Intro pages were created for each section of content, and the bright colors added a break from the white of the sections. Photos correlated to one of the stories in each section.
Each story had a unique layout to accommodate the photos provided and the varying copy length. Some stories ran 4 pages, and most were spreads with different lengths of copy. We also had spotlight pages to showcase companies without an interview.
The last challenge was designing infographic charts and information that would match the style of the book as well as their current brand. I wanted to keep them bright and simple to easily illustrate the statistics.
It was a great project overall and a labor of love. Excited for what is to come with this and the opportunity to tell the stories of the amazing entrepreneurs and dreamers of Venture Café.
Check out the full digital issue here: