ALIVE Magazine Redesign: The Creativity Issue
I had the opportunity to redesign ALIVE Magazine as they explore a period of rebranding their image. A lot of research was spent on the current "bookazine" market, the styles and trends as well as what made our new brand unique. The result is a clean, modern and feminine aesthetic with beautiful photography and art direction as the focus. The paper was upgraded from a glossy stock to an uncoated matte finish which brings out the color and quality in the photography. All layouts are built on a grid system and incorporate white space and minimal columns of copy for a relaxing experience.
One feature we added this issue was the use of augmented reality. With the Layar app, you can scan the pages with the cell phone icon for additional content like videos and audio clips.  
The cover image was part of the fashion feature incorporating the Pantone colors of the year for 2016 serenity and rose quartz. 
Above: New clean and feminine designs for the masthead, editor letter, and table of contents.
The masthead background corresponds to the issue theme and also goes on the spine each issue to create a collectible quality. I illustrated a geometric coloring page design to encourage readers to be hands on and fit with the issue theme.    
The table of contents has a collage effect which allows the reader to get a glimpse of the stories to come. 

 
I had a great time meeting Megan and directing this shoot at Union Barbershop. 
I worked with local illustrator Michelle Volansky on the art direction and concept for this illustration. 
Another large shift was working in collaboration with businesses who partnered with ALIVE to provide custom content. I worked on the layout and on art directing the photo shoots to create unique images that showcased the brands but would appeal to our audience. 
Check out the full digital issue here:
ALIVE Magazine Redesign: The Creativity Issue
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ALIVE Magazine Redesign: The Creativity Issue

ALIVE Magazine Redesign: The Creativity Issue Concept, Creative Direction, and Design
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Published: