I had the opportunity to redesign ALIVE Magazine as they explore a period of rebranding their image. A lot of research was spent on the current "bookazine" market, the styles and trends as well as what made our new brand unique. The result is a clean, modern and feminine aesthetic with beautiful photography and art direction as the focus. The paper was upgraded from a glossy stock to an uncoated matte finish which brings out the color and quality in the photography. All layouts are built on a grid system and incorporate white space and minimal columns of copy for a relaxing experience.
One feature we added this issue was the use of augmented reality. With the Layar app, you can scan the pages with the cell phone icon for additional content like videos and audio clips.
Check out the full digital issue here: