90 Degrees Cafe
Branding & Communication design
Branding & Communication design
Ninety Degrees, a coffee shop in Dubai, is in the heart of Jumeriah Beach Residence, a unique café shop, by giving the customer an experience of coffee drinking in a fun, relaxing yet information manner. The strategic location and a unique name created a lot of avenues to explore. The challenge was to develop a new identity which should differentiate the café with its funky, classy design with touch of quirkiness and an ambience to relax. A Tangram Twister was used as it is very dynamic and quick, was entirely relatable to the fun, quirkiness and intelligence that the café wanted to associate with. It was created as a logo and identity to give it a very casual fun feel.
