Incauca Calcium is a sugar that besides sweeten, has an extra component: provides calcium to the diet of people over 35 years. However, at this age people feel strong and does not believe that will have bone problems so young. To show that even the strongest can have a weak point and from that point cracks arise and bone problems starts, we decided to illustrate real bones with two strong icons that crumbled for not realizing that they had a weak point: the twelve apostles and the Beatles, which are also significant to the target.
