GOYA - More Than One Flavor



GROWING UP WITH MORE THAN ONE FLAVOR 

One of every four kids growing up in the U.S. is Latino. Their parents go through tremendous efforts in honoring their Latin culture at home. That’s why we decided to create a campaign about them, recognizing their efforts and letting them know that with Goya, they can continue teaching their kids that life has more than one flavor. As experts in Latin flavor, Goya wants to invite all Latin families living in the U.S. to get back part of their culture by cooking traditional recipes as well as encouraging them to try new Latin flavors.

2018

Recognitions: 

USH Idea Awards 2017 / Gold / Craft - Direction 
USH Idea Awards 2017 / Gold / Craft - Casting & Performance 
USH Idea Awards 2017 / Gold / Planning
USH Idea Awards 2017 / Silver / Film 
Featured in Creativity's Top 5 







CREDITS:
Client: Goya Foods
Agency: Dieste 

Chief Creative Officer: Ciro Sarmiento
Head of Art: Gustavo Zapata
Associate Creative Director: Marina Cuesta 
Art Directors: Jesse Echevarría, Rocío Ramírez
Copywriter: Marta Matías 




GOYA - More Than One Flavor
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Jesse Echevarria