GROWING UP WITH MORE THAN ONE FLAVOR
One of every four kids growing up in the U.S. is Latino. Their parents go through tremendous efforts in honoring their Latin culture at home. That’s why we decided to create a campaign about them, recognizing their efforts and letting them know that with Goya, they can continue teaching their kids that life has more than one flavor. As experts in Latin flavor, Goya wants to invite all Latin families living in the U.S. to get back part of their culture by cooking traditional recipes as well as encouraging them to try new Latin flavors.
2018
Recognitions:
USH Idea Awards 2017 / Gold / Craft - Direction
USH Idea Awards 2017 / Gold / Craft - Casting & Performance
USH Idea Awards 2017 / Gold / Planning
USH Idea Awards 2017 / Silver / Film
Featured in Creativity's Top 5
CREDITS:
Client: Goya Foods
Agency: Dieste
Chief Creative Officer: Ciro Sarmiento
Head of Art: Gustavo Zapata
Associate Creative Director: Marina Cuesta
Art Directors: Jesse Echevarría, Rocío Ramírez
Copywriter: Marta Matías
Head of Art: Gustavo Zapata
Associate Creative Director: Marina Cuesta
Art Directors: Jesse Echevarría, Rocío Ramírez
Copywriter: Marta Matías
