Gustavo Zapata, Zeta, was born and raised in Medellin, Colombia.

Since a child, illustration and design have been his passion. His artistic skills shaped him as an art director and his work has been recognized in many local and international awards shows through the years. Zeta studied at the prestigious Art Institute of Medellin, Colombia (1997.) His experience goes to over 15 years working in multi-national agencies such as Havas Worldwide, Ogilvy & Mather, DDB Colombia, Sancho BBDO and Dieste Inc.

He has worked for local and international brands such as Exito Retail Stores, UNE Telecommunications, Kia Motors, Bavaria SAB Miller, Bancolombia, Toyota, Visa and many others. Currently he serves as Head of Art in Dieste Inc. in Dallas for CRICKET wireless, GOYA foods and other important brands for USH market. Read Less