Gustavo, or Zeta as he is known, is an illustrator and creative raised in Colombia. Since a child, the illustration and design have been his passion.

He started his advertising career when he still was studying in college, and has been in the field for around 20 years. He has worked in different and important advertising agencies such as EURO RSCG (now Havas group), Ogilvy & Mather, DDB Colombia and Sancho BBDO where he developed both creative and visual, projects for renowned brands such as EXITO Stores, KIA Motors, Bancolombia Bank, Toyota, SAB Miller, The Clorox Company, Visa Inc., El Tiempo Newspaper among others in Colombia.

In 2013 he took on an important adventure with his family, and moved to Dallas, TX. There, he assumed the responsibility to lead and guide the art and visual direction at Dieste Inc., a multicultural agency founded in 1995; for important brands such as AT&T, Hershey’s, Miller Lite and Goya Foods.

His constant interest for new and different visual expressions, his passion for illustration, and his OCD have manifested in Gustavo as a formula to address the vast amount of projects during his trajectory. As always, the driving force behind each endeavor was to obtain pleasing results, some of which have ended up being honored in important festivals such as Cannes Lions, One Show, D&AD, Clio, New York Festival, LIA.

He is the proud husband of Lina and the father of Martín and Emiliano. Read Less