Share
Project Views
Appreciations
96
Followers
38
Following
55
Every specialist, every industry vet, even every so-called 'rockstar' is susceptible to survivalism and will force their expertise into an idea.

But ideas are fragile and great ones will dictate how they are best conveyed. In 2013, advertising is the last thing an advertiser needs to address. Campaigns used to t… Read More
Every specialist, every industry vet, even every so-called 'rockstar' is susceptible to survivalism and will force their expertise into an idea.

But ideas are fragile and great ones will dictate how they are best conveyed. In 2013, advertising is the last thing an advertiser needs to address. Campaigns used to thrive on frequency and market size but now the consumer responds with distaste and cynicism. Engaging tactics targeted at trendsetting communities is the fastest path toward brand differentiation. Read Less
  • Creative
    Iris Worldwide — New York, NY, USA
  • Executive Producer
    Ikon3 — New York, NY, USA
  • Interaction Designer
    Green Map System — New York, NY, USA
  • Art Direction Intern
    Green Spaces — Brooklyn, NY, USA
View Full Resume →
Graduating in 2008 during the "crash"​ made me scrappy and passionate. With something to prove, I tried every type of work I could but no matter how good I got at any one thing, it was my thought process that made that work great. For an ad creative, it was not a typical path but during that time I realized I cou… Read More
Graduating in 2008 during the "crash"​ made me scrappy and passionate. With something to prove, I tried every type of work I could but no matter how good I got at any one thing, it was my thought process that made that work great. For an ad creative, it was not a typical path but during that time I realized I could learn anything for the sake of a great idea.

In concept, nothing starts out fully formed - a few words will do no idea full justice so my process leaves a lot of room for collaboration and feedback. It is important for me to put my work in front of people to stay objective. Though not all suggestions can become expectations, I keep projects flexible until the final stages and make late nights count.

In 2015, messaging is the last thing an advertiser needs to address. Campaigns used to thrive on frequency and huge media buys but now the consumer responds with distaste and cynicism. Engaging tactics targeted at niche communities is the fastest path toward brand differentiation. Broad brand campaigns have become secondary to content, interaction, and utility. Read Less
The Information age has given way to the saturation age. Today you can find an artistic metaphor to represent any perspective or a cliche to justify any action. In reaction to this overexposure, our culture has endured a plunge into cynicism and the relevancy of any disagreeable position is denied without consider… Read More
The Information age has given way to the saturation age. Today you can find an artistic metaphor to represent any perspective or a cliche to justify any action. In reaction to this overexposure, our culture has endured a plunge into cynicism and the relevancy of any disagreeable position is denied without consideration. Communications that appeal to the masses crack jokes and the Jester archetype rules the collective consciousness. I want to contribute to an propel a shifting paradigm that values, education, understanding, and progress above all.
The age of the Sage. Read Less
Member since: