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Every specialist, every industry vet, even every so-called 'rockstar' is susceptible to survivalism and will force their expertise into an idea.

But ideas are fragile and great ones will dictate how they are best conveyed. In 2013, advertising is the last thing an advertiser needs to address. Campaigns used to t… Read More
Every specialist, every industry vet, even every so-called 'rockstar' is susceptible to survivalism and will force their expertise into an idea.

But ideas are fragile and great ones will dictate how they are best conveyed. In 2013, advertising is the last thing an advertiser needs to address. Campaigns used to thrive on frequency and market size but now the consumer responds with distaste and cynicism. Engaging tactics targeted at trendsetting communities is the fastest path toward brand differentiation. Read Less
  • Creative
    Iris Worldwide — New York, NY, USA
  • Executive Producer
    Ikon3 — New York, NY, USA
  • Interaction Designer
    Green Map System — New York, NY, USA
  • Art Direction Intern
    Green Spaces — Brooklyn, NY, USA
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From The Savannah College of Art and Design, where I received a BFA in Advertising Design, to my current position with iris worldwide, my direction has always been defined by an aim for a poignant inclusivity. But after moving to New York City in 2009, I saw that broad brand messaging was becoming secondary to con… Read More
From The Savannah College of Art and Design, where I received a BFA in Advertising Design, to my current position with iris worldwide, my direction has always been defined by an aim for a poignant inclusivity. But after moving to New York City in 2009, I saw that broad brand messaging was becoming secondary to content and interaction. I supplemented my foundation in strategy and creative by developing applications for web, social, and mobile. Equipped with a deep understanding of new media techniques, I reach inventive solutions to brand problems and business goals, and circumvent the obstacles and costs of traditional processes. Read Less
The Information age has given way to the saturation age. Today you can find an artistic metaphor to represent any perspective or a cliche to justify any action. In reaction to this overexposure, our culture has endured a plunge into cynicism and the relevancy of any disagreeable position is denied without consider… Read More
The Information age has given way to the saturation age. Today you can find an artistic metaphor to represent any perspective or a cliche to justify any action. In reaction to this overexposure, our culture has endured a plunge into cynicism and the relevancy of any disagreeable position is denied without consideration. Communications that appeal to the masses crack jokes and the Jester archetype rules the collective consciousness. I want to contribute to an propel a shifting paradigm that values, education, understanding, and progress above all.
The age of the Sage. Read Less
Member Since: Jul 30, 2009