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Every specialist, every industry vet, even every so-called 'rockstar' is susceptible to survivalism and will force their expertise into an idea.

But ideas are fragile and great ones will dictate how they are best conveyed. In 2013, advertising is the last thing an advertiser needs to address. Campaigns used to t… Read More
Every specialist, every industry vet, even every so-called 'rockstar' is susceptible to survivalism and will force their expertise into an idea.

But ideas are fragile and great ones will dictate how they are best conveyed. In 2013, advertising is the last thing an advertiser needs to address. Campaigns used to thrive on frequency and market size but now the consumer responds with distaste and cynicism. Engaging tactics targeted at trendsetting communities is the fastest path toward brand differentiation. Read Less
  • Creative
    Iris Worldwide — New York, NY, USA
  • Executive Producer
    Ikon3 — New York, NY, USA
  • Interaction Designer
    Green Map System — New York, NY, USA
  • Art Direction Intern
    Green Spaces — Brooklyn, NY, USA
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Every specialist, every industry vet, even every so-called 'rockstar' is susceptible to survivalism and will force their expertise into an idea. But ideas are fragile and great ones will dictate how they are best conveyed.

In 2015, messaging is the last thing an advertiser needs to address. Campaigns used to thr… Read More
Every specialist, every industry vet, even every so-called 'rockstar' is susceptible to survivalism and will force their expertise into an idea. But ideas are fragile and great ones will dictate how they are best conveyed.

In 2015, messaging is the last thing an advertiser needs to address. Campaigns used to thrive on frequency and market size but now the consumer responds with distaste and cynicism. Engaging tactics targeted at trendsetting communities is the fastest path toward brand differentiation. Broad brand campaigns have become secondary to content and interaction.

My process leaves a lot of room for collaboration and feedback. It is important for me to put my work in front of people before it is final because I often get too close to be objective. I keep projects flexible until the final stages to leave room to consider all feedback and one of my strongest qualities is the making sure the final product meets all expectations.

However, when speed is needed to capitalize on current events and trends, I can execute inspired, multi-channel campaigns in a matter of days. It may not come out as polished as a traditional process but my broad skill-set of strategy, concept, design, copywriting, and technology ensures it is effective. Read Less
The Information age has given way to the saturation age. Today you can find an artistic metaphor to represent any perspective or a cliche to justify any action. In reaction to this overexposure, our culture has endured a plunge into cynicism and the relevancy of any disagreeable position is denied without consider… Read More
The Information age has given way to the saturation age. Today you can find an artistic metaphor to represent any perspective or a cliche to justify any action. In reaction to this overexposure, our culture has endured a plunge into cynicism and the relevancy of any disagreeable position is denied without consideration. Communications that appeal to the masses crack jokes and the Jester archetype rules the collective consciousness. I want to contribute to an propel a shifting paradigm that values, education, understanding, and progress above all.
The age of the Sage. Read Less
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