Showcase & Discover Creative Work

Taylor Baybutt

Executive Producer

New York, NY, USA
From The Savannah College of Art and Design, where I received a BFA in Advertising Design, to my current position with iris worldwide, my direction has always been defined by an aim for a poignant inclusivity. But after moving to New York City in 2009, I saw that broad brand messaging was becoming secondary to content and interaction. I supplemented my foundation in strategy and creative by developing applications for web, social, and mobile. Equipped with a deep understanding of new media techniques, I reach inventive solutions to brand problems and business goals, and circumvent the obstacles and costs of traditional processes.
Work Experience
New York, NY, USA
Aug 2013Present
Creative
At iris, I primarily function as an Art Director and Creative Technologist. Occasionally client facing, my role is largely direction and most of my time is spent concepting campaigns and digital ads. The work has also extended to direct mail and my development experience makes me a great resource when it comes to executing complex activations whether they be print, stunts, or digital.

I built and populate an inter-agency blog that we broadcast to all of our offices and covers off on the latest tech innovations as they are relevant to our clients and pitches. This project has been a great asset and fuels my contribution to new business efforts.

My primary clients have been BarclayCard and its partner cards including: American Airlines, US Airways, NFL Extra Points, and Arrival and I've also spent time on winning pitches for Yahoo! and Smirnoff. My time in CPG has been extensive - working on Reckitt Benckiser and its brands Finish, Durex, Clearasil, Resolve, AirWick, and others.
New York, NY, USA
Nov 2010Aug 2013
Executive Producer
Ikon3 is a full service ad agency founded by Gary Hardwick of Ikon Communications in Australia. We started the company in November 2010, in partnership with Droga5. Starting an agency from scratch included very broad responsibilities. When I started there, my tasks were largely internal - branding the company and building a website and intranet system took up most of my time. As the company evolved, so did my role. Once we won some business, my role transitioned to creative direction and project management.

Some of the clients I worked on are Coca-Cola's Honest Tea, Ultimat Vodka, USA Today, A&E Properties, and The Hunger Project. My mockups were a major part of every pitch deck and I often was integral to conceptual conversations.
New York, NY, USA
Mar 2009Nov 2010
Interaction Designer
Green Map is an international NGO that provides resources and tools to communities across the globe with the purpose of mapping their environmentally poignant locations. A 160+ icon system identifies over 10,000 sites in 63 countries and over 800 cities. In my time there, we produced a web system for managing and searching Green Maps and a mobile / web app to access to access the platform. I still serve on the board, guiding technology and marketing decisions.

2010 :
Featured in Cooper Hewitt's National Design Triennial for Green Map System
Finalist in The Financial Times Social Innovation Awards for Green Map System
Winner Living Labs Global for Green Map System
2009 :
Finalist in the Index Awards for Green Map System
Third Place AIGA Cause/Affect Awarss for Green Map System
Brooklyn, NY, USA
Jan 2009Mar 2010
Art Direction Intern
I worked as an intern to take the Green Spaces logo and expand it into a fleshed out brand. Applications included business cards, marketing materials, and a website. I also branded and created the materials for the inaugural Green Business Competition.
Education
Savannah, GA, USA
Jan 2006Aug 2009
BFA Advertising Design
2008 :
Winner Erwin Penland's Firehouse Subs Guerrilla campaign SCAD competition
2007 :
Winner of Supper Studio radio script SCAD competition
Lead Piece in Gallery RFD's Art Movements Past and Present
2006 :
SCADDY Illustration in Advertising Design
Languages
 
English (Native)
Skills
 
Ajax, Analytics, Art Direction, Branding, CSS3, Copywriting, Creative Problem Solving, Graphic Design, HTML5, Html Emails, Illustration, Illustrator, Indesign, Integrated Campaigns, JavaScript, Jquery, Logo Design, Naming, PHP, Photography, Photoshop, SEO, Social Media, Social Media Automation, Social Media Integration, UX Design, Video Editing, Web Applications, Web Design, WordPress
Awards
2012
WebAward - Web Marketing Association
Outstanding Website
2009
FInalist
2009
2006
Illustration in Advertising