Taylor Baybutt

Senior Art Director

Brooklyn, NY, USA
In 1967 Marshall McLuhan said "Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication." He was declaring the effects of media on the audience receiving the messaging. Almost 50 years later the amount of things that can be considered a medium have increased exponentially but the work still holds true. Like McLuhan said,

However, stunts, native ads, and utilities are not big ideas in of themselves. Creative concepting not only determines how a brand speaks, looks, and feels, but also where and by what means it communicates. There is no secret to great advertising except to presuppose nothing. If you already purchased media, signed vendors, developed partnerships, or hired influencers before you have a creative platform, then chances are you have already killed the best possible creative idea.

Concept comes first and every subsequent decision should be informed by the big idea. Otherwise, is it even really that big?

Work Experience

Iris Worldwide

Senior Art Director

At iris my primary clients have been Samsung, Smirnoff and BarclayCard and their partners including: JetBlue, T-Mobile, American Airlines, US Airways, NFL Extra Points, and Arrival. I’ve also spent time on winning pitches for Yahoo! and The People’s operator in addition to extensive work on Reckitt Benckiser’s CPG brands; Finish, Durex, Clearasil, Resolve, AirWick, and others. Internally, I ran a weekly brainstorm session for the whole agency, built and populated an inter-agency tech blog, created an intern program, and mentored the 5 creative interns we had over the summer of 2015.
August 2013 - September 2015 New York, United States

Noble People

Art Director

Noble People (formerly Ikon3) is a full service ad agency founded by Gary Hardwick of Ikon Communications in Australia. We started the company in November 2010, in partnership with Droga5. Starting an agency from scratch included very broad responsibilities. When I started there, my tasks were largely internal - branding the company and building a website and intranet system took up most of my time. As the company evolved, so did my role. Once we won some business, my role transitioned to creative direction and project management.

Some of the clients I worked on are Coca-Cola's Honest Tea, Ultimat Vodka, USA Today, A&E Properties, and The Hunger Project. My mockups were a major part of every pitch deck and I often was integral to conceptual conversations.
November 2010 - August 2013 New York, United States

Green Map System

Interaction Designer

Green Map is an international NGO that provides resources and tools to communities across the globe with the purpose of mapping their environmentally poignant locations. A 160+ icon system identifies over 10,000 sites in 63 countries and over 800 cities. In my time there, we produced a web system for managing and searching Green Maps and a mobile / web app to access to access the platform. I still serve on the board, guiding technology and marketing decisions.

2010 :
Featured in Cooper Hewitt's National Design Triennial for Green Map System
Finalist in The Financial Times Social Innovation Awards for Green Map System
Winner Living Labs Global for Green Map System
2009 :
Finalist in the Index Awards for Green Map System
Third Place AIGA Cause/Affect Awarss for Green Map System
March 2009 - November 2010 New York, New York, United States

Green Spaces

Art Direction Intern

I worked as an intern to take the Green Spaces logo and expand it into a fleshed out brand. Applications included business cards, marketing materials, and a website. I also branded and created the materials for the inaugural Green Business Competition.
January 2009 - March 2010 Brooklyn, New York, United States


Freelance Senior Art Director

September 2015 - New York, United States


Savannah College Of Art And Design (SCAD)

BFA Advertising Design

2008 :
Winner Erwin Penland's Firehouse Subs Guerrilla campaign SCAD competition
2007 :
Winner of Supper Studio radio script SCAD competition
Lead Piece in Gallery RFD's Art Movements Past and Present
2006 :
SCADDY Illustration in Advertising Design
January 2006 - August 2009 Savannah, Georgia, United States


English (Native),


WebAward - Web Marketing Association

Outstanding Website


Living Labs Global



Index Awards



AIGA Cause/Effect Awards

Third Place



Illustration in Advertising



Graphic Design, Ajax, Analytics , Art Direction, Branding, Copywriting, Creative Problem Solving, CSS3, Html Emails, HTML5, Illustration, Illustrator, Indesign, Integrated Campaigns, JavaScript, Jquery, Logo Design, Naming, Photography, Photoshop, PHP, SEO, Social Media, Social Media Automation, Social Media Integration, UX Design, Video Editing, Web Applications, Web Design, WordPress,