We are designing the catalogue for Mogg - unlimited design, a new furniture brand, planning on bringing on the idea of exclusivity through the originality of its collection.
Through the art direction of the shooting we highlight the clear narrative dimension of the products. For each of them we create a key image, between surreal quotes and little magic, in which the piece of furniture convers with doors, shadows, animals and other objects, in an ironic and poetic way.
All the graphics and physical elements of the catalogue, such as the paper, the format, the white backgrounds, the borders and the typography, contribute to highlight the design and the materials of the products. 
