widiba / wayfinding system
We are designing the wayfinding system for the headquarters of Widiba, a bank that operates predominantly through an online platform.
Working as if you were at home means operating in a comfortable, informal, convenient, relaxed and pleasant manner. The bank wants to use architectural design to give its premises this feel.
Our work sits within this context, starting from the question: “What is signage like at home?”
Signs in houses are not planned; they develop in an informal and sometimes random way. Information is often written by hand, and the act of writing itself becomes a way of creating a personal link between the source of the information and those reading it. In addition, each handwriting style defines a particular personality, helping to create different moods for different spaces.
Our entire wayfinding project is based on this concept, both in terms of the information conveyed and the way the space is decorated.
A series of panels leaned casually against the wall at each of the main junctions underpin the signage system and provide the information required to get around the offices.
Various calligraphers were asked to write out the name of the floors and the meeting rooms, and their calligraphy creates genuine landmarks within the premises, each one with its own distinctive personality.
Various panels with simplified maps and a series of icons complete the wayfinding system.

calligraphers:
luca barcellona (italy)  /  team blazin (holland)  /  barbara calzolari (italy)  /  francesco guerrera (italy)  /  mr kams (spain)
deep masito (italy)  /  piger (italy)  /  andrea rafiki (italy)  /  mr zé (spain)  /  alessandro zonta (italy)
widiba / wayfinding system
73
661
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Published:

widiba / wayfinding system

We are designing the wayfinding system for the headquarters of Widiba, a bank that operates predominantly through an online platform.
73
661
0
Published: