Sigest SpA has been operating on the housing market in Milan for 30 years, providing consulting and brokerage services for real estate transactions.
The company decided to rethink its operational areas, and created four new business units. An in-depth initial stage identified the main values of the company and established its personality: authoritative, dynamic and pragmatic.
Designing the visual identity of the new brand architecture began with the logo and the ways it could be applied, before defining the remaining elements of the system: the font, colours, icons and layouts.
The logo’s distinctive feature is the square, which is used to represent the concept of building, and its position as an exponent represents the idea of a company “to the nth degree”, innovative and dynamic.
The two squares in the logo can also be turned into two lines that form abstract spaces which are different every time.
The result is a flexible and distinctive visual identity that can incorporate the brand’s style and values in all communication tools.
The entire project was outlined in a series of brand guidelines.