HTC - High Tech Computer Corp., the world's leading provider of Microsoft® Windows Mobile devices and one of the fastest growing companies in the mobile device sector, entrusted our studio
to fully renew its visual identity system to support the Company strategic position through a clear brand identity. The logo we designed is a visual representation of a mobile phone in the palm of someone's hand. The two arrows resulting from the stylisation emphasize HTC ability to be constantly projected toward the innovation. To control the correct and consistent usage of the Brand across
all communication material, we also created the Corporate Identity Manual and its application books.
We also designed the whole Visual Identity for HTC Touch: logo, packaging and POP materials.
HTC Touch is the fist cellular phone over the world, with the newest touch screen TouchFLO technology. The logo came out from the original HTC logo, with lighter letters, while for the image
we created a star flower that evocates high technology and beauty together.
The result is a very smart image that well explains the smart-phone quality and design.
We take also care of the art direction for some artistic photos of the product, realized by the fashion photographer Andrew Soule.