Whale Wars DVD UK Release
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We designed and illustrated a mock label for a can of Japanese whale meat as part of an ad campaign for the DVD release of the Discover Channel s… Read More
We designed and illustrated a mock label for a can of Japanese whale meat as part of an ad campaign for the DVD release of the Discover Channel show Whale Wars in the UK. The labels we place on fake tins of "whale meat" that were constructed at nearly 45 feet around and 9 feet tall (15 m x 2.5 m) and placed in 3 train stations in London, Manchester, and Leeds. Read Less
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In 2009 ad agency The Brooklyn Brothers (who were awesome to work with) asked us to produce a design for a fake can of whale meat for a campaign to promote the Discovery Channel show Whale Wars in the UK. Our design was turned into giant fake cans of whale meat that were constructed at nearly 45 feet around and 9 feet tall (15 m x 2.5 m) and placed in 3 train stations in London Manchester and Leeds for several days as well as train ticket wallets that were given out to passersbys and as a coverwrap to a free newspaper given out in Manchester and London.
 
Back view of the final whale meat tin placed in the train station in Victoria Station, London, UK
Our design for the front of the whale meat label.
Our design for the back of the whale meat label (text was added later by the agency).
The whale illustration we made, isolated. This was an ink drawing colored and textured in Photoshop.
The final whale meat tin placed in the train station in Victoria Station, London, UK
Our illustration for the back of the label depicting the face off of the Japanese whaling vessel Yushin Maru, and the Sea Shepard boat.
Ink drawing of the Yushin Maru.
Ink drawing of the Sea Shepard's zodiac