Too often corporate films are boring affairs that seldom capture the essence of a company and bore the viewer with facts and cliched visuals. When USV, a reputed pharma company, asked us to make them a corporate film that was engaging and watchable we decided it was the perfect opportunity to break the rules. We told the story of the company through an animated character called the medicine man, who takes you from the inception of the company to its present avatar. Another crucial decision was to focus more on the l Three months of blood, sweat and tears resulted in what the client finally described as 'a remarkable film'. Now being played to USVs clients all over the world.