A 360 degree campaign that worked on one core insight that people buying used cars often fear being taken for a ride.We used the popular Indian cultural equivalent of this feeling which is 'being made into a Bakra'. The best part of this campaign is the different hues it took on it different media. In print we used hard hitting testimonials of people who were made into a Bakra. In digital  we used the highly effective technique of a prank to tell the story of how people were unwittingly made to buy a car they didn't want. In radio we brought to life the Bakra customer who was being suckered into buying a car without a warranty.