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Connective strategic approach to selling TaylorMade Golf products in store and online. The new standard in connecting with consumers... powerful … Read More
Connective strategic approach to selling TaylorMade Golf products in store and online. The new standard in connecting with consumers... powerful blend of traditional and digital medias. Read Less
Published:
TaylorMade Campaign 
When you are one of the premier brands in golf it’s always nice when fresh ideas come your way. We presented conceptual ideas of how TMAG could better connect with their consumers through their products. Based on our connective media strategy, we truly feel consumers expect a better more engaging product experience in store and online. Walk into a golf shop and you see so many golf clubs to demo it’s overwhelming, so we decided to simplify it for golfers by adding a QR code hang tag that accessed videos and product specs through their smart phones creating a virtual salesperson. Magnetic also designed a promotional box for the R11 driver that opens up to a fully functioning practice driving range mat. And apps? well we pitched the idea of a Ghost Spider putting game that would engage golfers, gamers and TMAG brand loyalists to straight up challenge friends and post bragging rights with facebook and twitter.