John Mayer - Born & Raised
Branding Concepts for the release of the 2012 album
Prior to the release of the new Born & Raised album, Magnetic developed a series of concepts for the tour and album release. Explorations of Merch designs for the tour included shirts, bags, buttons etc.  Designs represent your heritage - your roots, where you were born and raised. We used texture mixed with an americana vintage styling as the basis for the concepts.