THE NEW BUICK - The designers story
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About

the New Class of World Class. A look at the processes behind Buicks radical departure and creation of their latest line up of vehicles. Dave Lyon… Read More
the New Class of World Class. A look at the processes behind Buicks radical departure and creation of their latest line up of vehicles. Dave Lyon Buicks Design Director takes users through the new collaborative design and engineering processes that allow this new line of cars to truly break the mold and change perceptions. Read Less
Published:
FWA Site of the day March 7th 2010.
The site was a collaborative effort between:
MacLaren MRM Toronto
Andre Le Masurier GCD
Michael Blain AD
Josh Haupert CW

Jam3
Pablo Vio CD
Denis Kartashevskiy and Salpy Kelian Developers
Rafael Ludwig VFX Supervisor

Motion Theory: Broadcast, intro and 3D on the site
Buick Olympic Television spot created in conjunction with the MacLaren McCann creative team and Motion Theory. The entire campaign was an integrated campaign from front to back. My team worked closely with Scott and Gary to come up with the concepts then bring them to life.

MacLaren McCann
Scott Couture AD
Gary Lennox CW
initial ideas and rough sketches around the main navigation for the site and functionality
early linear for client presentation
first pass animation still for the homepage nav on the site
Early designs for the main page navigation
rough stage render from Motion Theory for nav page animation
Social section of the site that allows users to go and check out what the general public is saying about the new line up of Buicks. Full transparency and the results speak volumes.
Interface icons and navigational elements designed by Michael Blain
Case study of the site.
Check out the site on the FWA shortlist:
http://www.thefwa.com/shortlist/buick-the-new-class-of-world-class

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