• T-We / Canal Digital
     
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    T-We is Canal Digital´s new product release. Upgrading the TV experience with a series of new features the brand aims to prove and strengthen their strong position in the market. Canal Digital is Norway's largest cable operator and a major player in this market. The new identity work features everything from the logo and name development to full implementation on all physical and digital platforms.
     

    Team
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    Creative director Kjetil Wold & Erik Heisholt
    Senior Designer: Mats Ottdal
    Account director: Kjersti Brinch Lund
    Creative Team: Thomas Larsen Eltvik and Torstein Søreide Skogedal
    Photography by: Fred Jonny
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    Process

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    Logo concept
     
    A flexible logo that frames in and gathers all the TV experience.
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    Primary logo
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    Digital platforms
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    T-We App
     
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    Photography

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    Communication
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