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About

About

Visual identity for T-We
Published:
T-We / Canal Digital
 
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T-We is Canal Digital´s new product release. Upgrading the TV experience with a series of new features the brand aims to prove and strengthen their strong position in the market. Canal Digital is Norway's largest cable operator and a major player in this market. The new identity work features everything from the logo and name development to full implementation on all physical and digital platforms.
 

Team
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Creative director Kjetil Wold & Erik Heisholt
Senior Designer: Mats Ottdal
Account director: Kjersti Brinch Lund
Creative Team: Thomas Larsen Eltvik and Torstein Søreide Skogedal
Photography by: Fred Jonny
 

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Process

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Logo concept
 
A flexible logo that frames in and gathers all the TV experience.
 
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Primary logo
 
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Digital platforms
 
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T-We App
 
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Photography

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Communication
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