When we launched the new line of A–Z underwear, we wanted to make a big splash. The focus of our communication was to introduce a new exciting range of colors to the A–Z brand. Of course, the underwear still showcases the iconic gold inner waistband, but now you can show your inner gold in a wider range of complementary colors. As with everything from A–Z, simplicity and clean design are at the heart of the product design and communication. 

This launch is an important step in the evolution of the A–Z brand, because it opened up a world of color possibilities.

Client: A-Z
Stillife Photo: Catharina Caprino