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Print advertising campaign for smarties chocolate. 3 executions that reflect the world of color that kids live in and the games they play choosin… Read More
Print advertising campaign for smarties chocolate. 3 executions that reflect the world of color that kids live in and the games they play choosing their favorite color from smarties. The tag line is color your imaginations. Read Less
Published:
Smarties
Color your imagination
A new approach to Smarties platform "color your imagination". This campaign is inspired by the fact that people and especially kids always have favorite colors when it comes to candy. While learning the basic color combination, Kid's versatile imagination allows them to play more with smarties and change things around them.
The green grass turns blue when Billy eats the yellow ones, while pink Flamingoes turn white because Chloe prefers the pink. And orange Pumpkins turn yellow when Jack eats all the red smarties.

(Concept, art direction, and illustrations.)
Copy reads:

Little Billy lives in dreams
where eating yellow is what to do,
in your world grass may be green,
but without the yellow grass is blue.

Smarties, Color your imagination.
Copy reads:

Other colors try she might
but who would ever think
Flamingoes could turn white
when Chloe eats first the pink

Smarties, Color your imagination.
Copy reads:

Jack eats first all the reds
he's just that kinda fellow
You might think it's all in his head
but without red, pumpkins are yellow.

Smarties, Color your imagination.