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    Print ads launching progressively in the year 2010 the efficient technologies of AUDI in the Middle east.
Audi Middle East
Efficiency Campaign
AUDI is launching the efficient technologies campaign for the year 2010. The brand currently lacks an emotional place in the Arab consumer mind. The challenge was to simplify Audi technological advances to the lay Arab in a captivating communication campaign that would serve both promoting/explaining the assets as well as establishing the emotional tie.