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Sanford Heart COE campaign.
Sanford Heart COE Campaign

We had just opened the new Heart Hospital and now needed to show the connections between the professionals who work at this facility, the programs and services it offers and the patients who never expect to need it. 

So we told a story heart patients know all too well... that a heart attack creates a lifetime of new routines--exercise, nutrition and screening. We told that story backward from new routines and recovery through surgery and emergency.