We needed an internal campaign to motivate our 21,000 employees to get their flu vaccinations. We went with creative personification. Thus Flu Man was born. Our challenge was to update the M.A.S.H. film shown at the end of the "Yankee Doodle Doctor" episode, balancing humor with "deadly seriousness." So fun actions + unitard x serious copy = Flu Man.
We made the video, a few posters featuring our regional presidents, tee shirts, badge stickers and cut-outs for events.
It won a gold Addy.
