Launched our Orthopedics Sports Medicine campaign on Super Bowl Sunday.
The three :30s ran, leading up to the :60. What a blast to film! Monstrous green screen, phantom camera and stylized backgrounds.
Focused on three audiences: the elite athlete, the active senior and the parents of the young athletes we support through various sponsorships.
Full slate of print and radio supported the broadcast spots.
It won a gold Addy.
Elite Athlete :30
Active Senior :30
Sponsorship Parents :30
Montage :60