Em tempos de incerteza quanto ao futuro de Portugal e das suas companhias bandeira, senti a necessidade de recuperar um projecto que faz este ano 10 anos e que me parece continuar perfeitamente actual, apesar do meio dos audiovisuais ter uma enorme pressão para mudar: o rebranding da RTP em 2003. Incluo aqui a marca do 2º canal, que entretanto já sofreu novo rebranding, mas que na altura o objectivo era torná-lo autónomo da arquitectura de marca da RTP. As imagens aqui apresentadas são do projecto tal como ele foi apresentado a concurso e não a proposta como ela existe actualmente.

 

In times of uncertainty as to the future of Portugal and its flagship brands, if felt the need to recover and post on Behance a project that is in 2013 10 years old, but that still feels fresh as when it was presented in 2003, even more when the pressure to change in the media is enormous: RTP’s (Portuguese state television) rebranding. I include here the proposal for the 2nd channel, which was rebranded in the mean time – its purpose at the time was to make it autonomous from the RTP brand architecture. The images here posted are from the project as it was presented to win the public competition, and not as it exists today.

 

Empresa/Company: Novodesign/Brandia

Designers: José Carlos Mendes / Gonçalo Cabral