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About

About

Brand Identity and roll-out for RCS. Produced for the Brand Leadership Group.
Published:
RCS
RCS is a respected company in the South African financial services industry. The growth of the business over the years brings them to a place where they can re-evaluate their positioning and re-brand accordingly. The company wants to be more accessible to their clients, offering more on retail finance, and also be seen as a more credible and stable financial institution. The identity speaks of a perpetual partnership.