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    Brand Identity and internal applications for a boutique clothing store.
After being in business for nearly 30 years, BonAmi embark upon a re-branding exercise to attract some of the younger executives looking for witty exclusivity. The personality of the brand has to do a balance act between a young and vibrant identity, and a focus on style and quality. The result is a house style that is almost conservative at first glance but witty and packed with fun under the skin.