Pirelli - The reason behind madness

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  • PIRELLI
    The reason behind madness

     

    Art Director: Francisco Arranz
    Copywriter: Luna Hurtado

     

    Dream, live. Fictitious, real. Madness, reason. Between all opposites there is a thin bridge that only the excellence is able to build. Pirelli is the superior piece that allows your head to fly and conquer the impossible, knowing that your feet will always stay in the ground. Like the Penrose Triangle, seems to be unfeasible but it´s not. It´s the reason behind madness.
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