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Dream, live. Fictitious, real. Madness, reason. Between all opposites there is a thin bridge that only the excellence is able to build. Pirelli i… Read More
Dream, live. Fictitious, real. Madness, reason. Between all opposites there is a thin bridge that only the excellence is able to build. Pirelli is the superior piece that allows your head to fly and conquer the impossible, knowing that your feet will always stay in the ground. Like the Penrose Triangle, seems to be unfeasible but it´s not. It´s the reason behind madness. Read Less
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PIRELLI
The reason behind madness

 

Art Director: Francisco Arranz
Copywriter: Luna Hurtado

 

Dream, live. Fictitious, real. Madness, reason. Between all opposites there is a thin bridge that only the excellence is able to build. Pirelli is the superior piece that allows your head to fly and conquer the impossible, knowing that your feet will always stay in the ground. Like the Penrose Triangle, seems to be unfeasible but it´s not. It´s the reason behind madness.
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