Olio Zito - Branding

•

Olio Zito Branding

Olio Zito is a newly launched boutique olive oil label, grown and produced on Victoria's Mornington Peninsula. I was approached by the Zito family to develop a branding package to help them take their new venture to market. The brief was relatively open, so I set about creating an identity that reflected their traditional Italian heritage, whilst distinguishing itself from other olive oil brands as a fresh, pure and sophisticated product.

The final brand suite consisted of a logotype and marque, a bottle label, stationary kit and website.